Lauryn Isford is a product growth leader and practitioner, who most recently led Growth at Airtable, and is about to start something new. In today’s episode, we get into the many tactics Lauryn has learned about optimizing onboarding flows.
Curated content
Becoming a Product Coach
Over the past couple of years, I have been more vocal about the industry’s need for more skilled product coaches. Partly this is due to the sheer volume of companies that today realize they need to adopt the practices of the best companies.
How to Build a Quick and Powerful Stakeholder Map
Latest ‘How to’ focused on building a simple yet highly effective Stakeholder Map. We will also take a look at how you can use this style of Stakeholder Map to create an effective Stakeholder Engagement Strategy.
Why Creating Tech Debt Is a Necessary Evil
Tech debt is something that used to drive me nuts. Developers pressured me to give them room to handle tech debt. They claimed everything could collapse if I wouldn’t listen to them. Meanwhile, demanding stakeholders wanted more output and didn’t understand why dealing with tech debt mattered, and unfortunately, I didn’t understand it either.
How to use product-led growth strategies to find product-market fit
For any software company, gaining product-market fit—when your product satisfies a distinct need in the market—is a key milestone and sign of success. It’s also what venture capital firms look for when evaluating whether or not to invest in a given business.
Standouts vs. Status Quo: 10 Traits of an Elite Product Leader
An elite product leader sets themselves apart through their ability to communicate and align their product team around a shared vision.
Calculating Your Product Market Potential Exercise – TAM SAM SOM
Let’s do an exercise to calculate the market potential for a product you might be building. There are many ways of doing this research, but I particularly like a TAM, SAM and SOM exercise: Total Addressable Market, Serviceable Available Market and Serviceable Obtainable Market…
TBM 204: 40 (Roadmap Item) Questions
Here’s a list of potentially helpful questions (and multiple-choice answers) to help you explore the ideas, strategies, opportunities, problems, bets, initiatives, and projects on your roadmap.
Five Dysfunctions of a Team Patrick Lencioni Talk
How popular pricing models get in the way of product growth
I love software tools. I’m a huge believer in their ability to help us get stuff done better. This is why I find it so heartbreaking to see promising tools get in their own way, by picking pricing models that are only loosely correlated with the value they create for their users.
Vanity interviews: what can PMs and UX researchers learn from oral historians?
From Teresa Torres’s Continuous Discovery Habits to Marty Cagan’s Inspired, references to the importance of constant conversations with users abound. The fact is that good product managers interview customers, a lot.
Accelerating product discovery: A structured approach for Product Managers
As a product manager, joining an established team and product can be a daunting experience, especially when expected to put forth your team’s next quarter’s plans within the first few weeks.
Getting customer insights with user tests
Test your hypothesis with real users before you actually build an effective onboarding ux with these tips on user testing
B2B go-to-market benchmarks 2022
The average B2B customer journey takes 192 days from anonymous first touch to won – that’s over 6 months!
6 tips for driving more NPS responses
Net Promoter Score (NPS) has been around for decades, and continues to be an industry-leading strategy for collecting and evaluating user feedback. The combination of quantitative and qualitative insights from NPS can be a gold mine for product teams looking to use the voice of their customers in product roadmap planning.
Designing your Value Proposition by Alex Osterwalder
In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design.
User onboarding: best practices
A great user onboarding experience shortens the time it takes for users to understand the value of your product, and get to their first “Aha” or “Wow” moment
Webinar: Top 10 Digital Analytics Mistakes by Amplitude’s Adam Greco and WillowTree’s Jeremy Stern
Adam is a Product Evangelist at Amplitude who helps his potential and current customers take full advantage of all the company has to offer in order to build better products.
Career Development — Part 3 | Senior Product Manager
Based on the common hierarchies in product management, you can use the following simple blueprint for the development of product managers and adapt it to individual needs and the company environment.
Geoffrey Moore Shares His Advice from ‘Crossing the Chasm’ and ‘Zone to Win’
Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.
WIP, Multi-Tasking, Context Switching (Video)
Saying “we need to lower work in progress” is like saying “we should do less” (to people who aren’t versed in the underlying theory). It doesn’t go over well! Instead, it is better to talk about multi-tasking, context switching, plans going stale, and delaying delivering valuable things.
How to improve user activation by obtaining and leveraging additional user data
A product’s added value depends on context: the use case, alternative products known and available to the user, current method for performing the job-to-be-done, and user’s personal preferences and tastes.
How to develop a strategy that wins in competitive markets
(…) Roger Martin, writer, strategy advisor and in 2017 was named the #1 management thinker in the world, he is former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada, he is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego and Ford…
Discovery Is Messy: How Do We Keep Track of All That We Are Learning?
As you start to adopt the continuous discovery habits, it’s easy to get overwhelmed by how much stuff you generate. What do I mean by “stuff”? Opportunity solution trees, experience […]
The Ultimate Framework to Successfully Launching Your New Product or Feature.
Launching a new product feature or creating a new product requires that a product manager not only prepares user stories and writes a good epic for developers, but also defines a good action plan and strategy for that initiative.
TBM 201: The Myth of Quality Tradeoffs
A real estate investor constructs a rental property and skimps on quality. Every time the contractor asks the investor, “do you want to do X, which will cost more but will last longer, or Y, which is cheaper and will not last as long” the investor says Y. Unless, of course, the contractor says “X is more expensive, but in the long run it will save you money,” in which case the investor says, X.
Strategy and Tactics are not mutually exclusive things
Did you know that the top-performing CEOs in Fortune 500 companies spend significantly more time thinking strategically and long-term?
Career Development — Part 2 | Product Manager
Based on the common hierarchies in product management, you can use the following simple blueprint for the development of product managers and adapt it to individual needs and the company environment.
Creativity and strategy vs analysis and planning
Welcome back to Giant Talk, the world’s first OKR podcast. In this episode we are joined by Mike Goitein, an Enterprise OKR, Agile, and Product coach at KeyBank, a top-20 US bank. Mike, who has a background in IT consulting, now supports KeyBank’s ongoing Agile transformation.
Growth Hacking Workshop: Alistair Croll – Lean Analytics | Part 2
Alistair Croll, author of Lean Analytics, gives a growth hacking workshop, organized by Growth Tribe and backed up by Startup Amsterdam, Live on Demand and Marketing Facts.