“Crossing the Chasm” provides a framework for successfully bringing innovative products to market by understanding and navigating the unique challenges of the technology adoption lifecycle.
Product Marketing
Supporting product launches: How to set up your customer service team for new announcements
On the Intercom Support team, we’re always experimenting with ways to offer our customers a better experience – whether that’s a faster response, a more helpful answer to a question, or just a more delightful interaction with our reps.
B2B go-to-market benchmarks 2022
The average B2B customer journey takes 192 days from anonymous first touch to won – that’s over 6 months!
6 tips for driving more NPS responses
Net Promoter Score (NPS) has been around for decades, and continues to be an industry-leading strategy for collecting and evaluating user feedback. The combination of quantitative and qualitative insights from NPS can be a gold mine for product teams looking to use the voice of their customers in product roadmap planning.
The Ultimate Framework to Successfully Launching Your New Product or Feature.
Launching a new product feature or creating a new product requires that a product manager not only prepares user stories and writes a good epic for developers, but also defines a good action plan and strategy for that initiative.
How to write awesome product launch emails (+14 examples)
Great product launch emails sell more products, re-engage customers, and celebrate your team’s hard work. Here are 14 of the best product launch emails for inspiration.
Rethink marketing for tech products with Martina Lauchengco
Rethink marketing for tech products with Martina Lauchengco
How to Use In-App Tutorials to Educate your Users and Increase Product Adoption
An in-app tutorial is an interactive guide that runs on top of your user interface and is meant to provide guidance and in-app training within your product. These could be video tutorials that run in-app or step-by-step guides (also known as app walkthroughs or interactive walkthroughs).
3 tips for improving feature adoption at scale
You’ve done your market research. Surveyed your community. Figured out exactly what problem is plaguing your users. Worked with your development team to build a killer new offering (then QA’ed the heck out of it). And, finally, released your shiny new feature into production. The only problem is… no one is using it.
Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
Lauryn Isford is a product growth leader and practitioner, who most recently led Growth at Airtable, and is about to start something new 🤫. In today’s episode, we get into the many tactics Lauryn has learned about optimizing onboarding flows. Lauryn describes how overhauling Airtable’s onboarding led to a 20% increase in activation rate, the company’s unique segmentation process, and why North Star metrics are so vital. Lauryn also shares her framework for a PLG growth funnel, and how to use a reverse trial to leverage the benefits of both freemium products and trials. If you’re looking to find growth opportunities within your funnel, this episode is for you.
9 best-in-class examples of product personalization
According to Google, 89% of U.S. marketers reported that personalization on their websites or apps resulted in higher revenue. You’ve heard the story before—apps that survive in this over-saturated market deliver highly personalized experiences to users. But how do you go about executing a truly personalized end-to-end app experience?
Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Advertisers are losing control. As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results?
A modern primer for retaining customers: Strategies from Intercom, Productboard, and FullStory
Customer retention is critical to sustained growth. Discover a three-pronged approach to help you drive retention and reduce churn with insights from Intercom, Productboard, and Fullstory.
Some Testing is a Waste of Time: Making Business Cases for Big Bets
The gospel of testing has spread far and wide, and today you’d be hard pressed to find a company that isn’t actively experimenting in some form.
Value windows: finding when users are ready to benefit from your product
You’ve built a product and found a user segment for which you have product/market fit. If users from this segment learn about your product and experience its value for themselves, they will choose it for getting the job done. This is when you start planning how to get the word out to potential users about your product’s value. But what […]
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