Strategyzer co-founder Alex Osterwalder wants to share some crucial basics to testing. This session will include important elements like how to select the best hypothesis, how to design experiments, how to run them, and how to learn from them.
Research
7 ways to measure and optimize customer satisfaction for SaaS companies
A healthy business requires happy customers. But how do you optimize for happiness? First things first—you measure customer satisfaction.
Vanity interviews: what can PMs and UX researchers learn from oral historians?
From Teresa Torres’s Continuous Discovery Habits to Marty Cagan’s Inspired, references to the importance of constant conversations with users abound. The fact is that good product managers interview customers, a lot.
Getting customer insights with user tests
Test your hypothesis with real users before you actually build an effective onboarding ux with these tips on user testing
Webinar: Masterclass on Research Methods for PM by Dovetail Product Leaders
How to build the wrong things
If you want to build the wrong things, there’s an easy way to do it: Don’t talk to your customers. As product managers, we can get wrapped up in the excitement of designing a solution without the partnership of our customer base. But this ultimately wastes time and resources, and leads teams to build software…
A framework for testing ideas during the product discovery process
Any worthy product discovery idea needs to be tested for 1) value creation, 2) usability, 3) feasibility, and 4) viability
Some Testing is a Waste of Time: Making Business Cases for Big Bets
The gospel of testing has spread far and wide, and today you’d be hard pressed to find a company that isn’t actively experimenting in some form.
