Tony Ulwick on Product Success with Jobs to Be Done

Tony Ulwick on Product Success with Jobs to Be Done

Jobs to Be Done pioneer and author Tony Ulwick gave this talk at the Lean Product meetup. Tony W. Ulwick is the founder and Chief Executive Officer of Strategyn, LLC. an innovation consulting firm based in San Francisco. He is the creator of Outcome-Driven Innovation (ODI).

The ultimate guide to OKRs | Christina Wodtke (Stanford)

The ultimate guide to OKRs | Christina Wodtke (Stanford)

Christina Wodtke is an author, Stanford University professor, and speaker who teaches strategies for building high-performing teams. She’s also the author of Radical Focus, which some consider the de facto guide to OKRs. In today’s episode, we dive into OKRs and how they can be used to help your team achieve better results. Christina shares her expertise on crafting OKRs, how she uses them in her personal life, and common mistakes you should avoid when you sit down to write your own.

How to develop a strategy that wins in competitive markets

How to develop a strategy that wins in competitive markets

(…) Roger Martin, writer, strategy advisor and in 2017 was named the #1 management thinker in the world, he is former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada, he is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego and Ford…

Building your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)

Building your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)

Ravi was previously CPO at Tinder, Product Director at Facebook, and VP of Product at Tripadvisor. Currently, he’s co-founder and CEO of Outpace, a coaching platform designed to help people reach their professional goals. In today’s podcast, we dive deep into Ravi’s product strategy stack framework and how it was used to develop a powerful strategy at Tinder. We also cover his other popular frameworks—the frontier of understanding and exponential feedback—and how both of them can help you grow in your career. We discuss the differences between building product at a startup versus a large tech company, and how Ravi has had to shift his mindset as he’s moved away from a product leadership role into a founder role. Finally, he shares a bit about how Outpace is using AI to amplify coaches and help make them more efficient and effective.

Find the full transcript here:

Thank you to our wonderful sponsors for supporting this podcast:

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Where to find Ravi Mehta:

• Twitter:

• LinkedIn:

• Website:

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Disclaimer: Lenny is an angel investor in Ravi’s company, Outpace

• Reforge’s Product Strategy Program created by Casey Winters and Fareed Mosavat:

• Matt Mochary on Lenny’s Podcast:

• Indie Hackers:

• Everything Marketplaces:

• The Product Strategy Stack:

• Balsamiq:

• Set better goals with NCTs, not OKRs:

• Ravi’s product manager’s competencies framework:

Hooked: How to Build Habit-Forming Products:

Working Backwards: Insights, Stories, and Secrets from Inside Amazon:

• Ian McAllister on Lenny’s Podcast:

The Ezra Klein Show podcast:

• Ezra Klein’s AI episode:

Andor on Disney+:

• Airtable:

• Superhuman:

• Descript:

•  Outpace:

•  Unlock Your Product Manager Potential:

In this episode, we cover:

(00:00) Ravi’s background

(04:24) Why Ravi left Tinder, and what he’s been up to recently 

(08:05) Differences between working at an established tech company vs. a startup 

(12:45) Why founders should network with “early-stage” folks

(14:29) Why you need to do some research and relationship-building before starting your company

(17:49) What the product strategy stack is and how to use it

(22:08) Mission vs. vision

(23:37) How Ravi developed his strategy framework at Tripadvisor 

(26:43) Why PMs should understand design, UX, and UI

(28:20) Examples of the product strategy stack in action

(32:42) Why Tinder resisted adding filters 

(34:10) Monetization features at Tinder and the “whales” who spend the most

(38:18) How customer feedback led to new features at Tinder

(42:28) Why goals come after roadmap in Ravi’s framework

(44:30) Tripadvisor’s strategy for increasing bookings

(47:25) How to set goals that drive outcomes

(50:24) The four buckets of the frontier of understanding

(51:38) Different methods for trying to hit goals

(53:08) Understanding why you hit or missed your goal

(54:34) The product management competencies framework

(1:02:08) The exponential feedback framework

(1:04:25) Why you should ask for feedback—and graciously accept it

(1:06:05) How to determine the right amount of leadership your team needs

(1:09:40) What selective micro-management is

(1:12:25) How Outpace uses AI to assist in coaching

(1:15:24) Lightning round

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Using data for strategic decisions

Using data for strategic decisions

Data drives product management. Product managers rely on data for everything from creating an easy buying experience to determining if a product should even be developed. And while data is used to inform all aspects of managing a product, are there different considerations for using data for long-term strategy vs. daily decisions?  It turns out that the answer is yes. […]

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