Jobs to Be Done pioneer and author Tony Ulwick gave this talk at the Lean Product meetup. Tony W. Ulwick is the founder and Chief Executive Officer of Strategyn, LLC. an innovation consulting firm based in San Francisco. He is the creator of Outcome-Driven Innovation (ODI).
Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author. Previously, she served as the Director of Growth at GitLab, where she implemented and scaled their PLG motion, and VP of Growth at Acorns, scaling them from 1 million to 5 million users.
Too often we start our projects with a brief and vague direction, and without even understanding what our stakeholders really want.
Christina Wodtke is an author, Stanford University professor, and speaker who teaches strategies for building high-performing teams. She’s also the author of Radical Focus, which some consider the de facto guide to OKRs. In today’s episode, we dive into OKRs and how they can be used to help your team achieve better results. Christina shares her expertise on crafting OKRs, how she uses them in her personal life, and common mistakes you should avoid when you sit down to write your own.
I recently sat down with fellow Product Talk coach and instructor Hope Gurion to discuss how leaders can hold empowered product teams accountable to outcomes.
Strategyzer co-founder Alex Osterwalder wants to share some crucial basics to testing. This session will include important elements like how to select the best hypothesis, how to design experiments, how to run them, and how to learn from them.
Franciska is currently leading as Head of Growth Marketing at Amplitude, a leading digital analytics platform that helps companies build better products. She has been with the company since 2021 when she started as a Senior Product Manager working on the developer experience.
Laura Schaffer is the brand-new VP of Growth at Amplitude. Prior to this role, she spent over 10 years leading product management and growth teams at Twilio, Bandwidth, and Rapid.
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Lauryn Isford is a product growth leader and practitioner, who most recently led Growth at Airtable, and is about to start something new. In today’s episode, we get into the many tactics Lauryn has learned about optimizing onboarding flows.
Latest ‘How to’ focused on building a simple yet highly effective Stakeholder Map. We will also take a look at how you can use this style of Stakeholder Map to create an effective Stakeholder Engagement Strategy.
Let’s do an exercise to calculate the market potential for a product you might be building. There are many ways of doing this research, but I particularly like a TAM, SAM and SOM exercise: Total Addressable Market, Serviceable Available Market and Serviceable Obtainable Market…
In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design.
Adam is a Product Evangelist at Amplitude who helps his potential and current customers take full advantage of all the company has to offer in order to build better products.
Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.
Saying “we need to lower work in progress” is like saying “we should do less” (to people who aren’t versed in the underlying theory). It doesn’t go over well! Instead, it is better to talk about multi-tasking, context switching, plans going stale, and delaying delivering valuable things.
(…) Roger Martin, writer, strategy advisor and in 2017 was named the #1 management thinker in the world, he is former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada, he is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego and Ford…
Alistair Croll, author of Lean Analytics, gives a growth hacking workshop, organized by Growth Tribe and backed up by Startup Amsterdam, Live on Demand and Marketing Facts.
According to a recent survey of over 500 product professionals, 62% say the downturn has driven their company to value their product role more importantly…
Alistair Croll, author of Lean Analytics, gives a growth hacking workshop, organized by Growth Tribe and backed up by Startup Amsterdam, Live on Demand and Marketing Facts.
Rethink marketing for tech products with Martina Lauchengco
Prasad is a Senior Product Leader currently building and launching disruptive products and platforms at Amazon Web Services. He is a strategic thinker and has always been hands-on while building solutions for his customers. He has a great talent for connecting with people, both clients, and colleagues.
Myths and Paradigms A career is not just about strategizing and playing the game anymore; it's about understanding the culture and thriving in it. Carriers are not about laddering up and following...
Eeke de Milliano is the Head of Product at Retool and a former product lead at Stripe. In this episode, we discuss how any team can become an innovation machine. We talk about how a culture of writing led to a team of rigorous thinkers at Stripe.
