Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author. Previously, she served as the Director of Growth at GitLab, where she implemented and scaled their PLG motion, and VP of Growth at Acorns, scaling them from 1 million to 5 million users.
“Crossing the Chasm” provides a framework for successfully bringing innovative products to market by understanding and navigating the unique challenges of the technology adoption lifecycle.
Each metric conveys a part of the picture, but in isolation is not meaningful enough and might confuse the exec. If only there was one easy-to-understand metric that would capture it all…
Franciska is currently leading as Head of Growth Marketing at Amplitude, a leading digital analytics platform that helps companies build better products. She has been with the company since 2021 when she started as a Senior Product Manager working on the developer experience.
For any software company, gaining product-market fit—when your product satisfies a distinct need in the market—is a key milestone and sign of success. It’s also what venture capital firms look for when evaluating whether or not to invest in a given business.
Alistair Croll, author of Lean Analytics, gives a growth hacking workshop, organized by Growth Tribe and backed up by Startup Amsterdam, Live on Demand and Marketing Facts.
Alistair Croll, author of Lean Analytics, gives a growth hacking workshop, organized by Growth Tribe and backed up by Startup Amsterdam, Live on Demand and Marketing Facts.
Roughly every decade, technology makes a giant leap that erases the old rules and wipes out our assumptions. The Internet. Mobile. Video. Blockchain. Like clockwork…
Annie Pearl is the Chief Product Officer at Calendly. Previously, she was Chief Product Officer at Glassdoor, as well as Director of Product Management at Box. She was named one of the most influential women in Bay Area business by the San Francisco Business Times. In today’s episode, Annie shares three paths into product management and advice on how to get your foot in the door.
Prasad is a Senior Product Leader currently building and launching disruptive products and platforms at Amazon Web Services. He is a strategic thinker and has always been hands-on while building solutions for his customers. He has a great talent for connecting with people, both clients, and colleagues.
Lauryn Isford is a product growth leader and practitioner, who most recently led Growth at Airtable, and is about to start something new 🤫. In today’s episode, we get into the many tactics Lauryn has learned about optimizing onboarding flows. Lauryn describes how overhauling Airtable’s onboarding led to a 20% increase in activation rate, the company’s unique segmentation process, and why North Star metrics are so vital. Lauryn also shares her framework for a PLG growth funnel, and how to use a reverse trial to leverage the benefits of both freemium products and trials. If you’re looking to find growth opportunities within your funnel, this episode is for you.
Data shows that customer-centered businesses outperform their competition.
According to a survey from California Review Management, companies who said their customer focus was “very mature” experienced 2.5X the revenue growth of companies with a “very immature” focus.