Jobs to Be Done pioneer and author Tony Ulwick gave this talk at the Lean Product meetup. Tony W. Ulwick is the founder and Chief Executive Officer of Strategyn, LLC. an innovation consulting firm based in San Francisco. He is the creator of Outcome-Driven Innovation (ODI).
Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author. Previously, she served as the Director of Growth at GitLab, where she implemented and scaled their PLG motion, and VP of Growth at Acorns, scaling them from 1 million to 5 million users.
Retention (also referred to as “retention rate” or “RR”) is one of any product’s most vital metrics. Good retention means users keep coming back.
To improve product positioning, you’ve got to understand your audience’s motivations throughout your product’s lifecycle.
Too often we start our projects with a brief and vague direction, and without even understanding what our stakeholders really want.
For founders, achieving product/market fit is an obsession from day one. It’s both the hefty hurdle we’re racing to clear and the festering fear keeping us up at night, worried that we’ll never make it.
“The Lean Product Playbook” by Dan Olsen is a practical guide to applying lean startup principles to product development.
Christina Wodtke is an author, Stanford University professor, and speaker who teaches strategies for building high-performing teams. She’s also the author of Radical Focus, which some consider the de facto guide to OKRs. In today’s episode, we dive into OKRs and how they can be used to help your team achieve better results. Christina shares her expertise on crafting OKRs, how she uses them in her personal life, and common mistakes you should avoid when you sit down to write your own.
Learn about personalized customer experiences and the impact they can have on a brand and its customers.
Changing how you build, test and deploy is important no matter what you choose to build, but for too many companies, they just become a more efficient feature factory. They ship more new features than ever, yet they don’t see the corresponding value to their customers, and impact to their business.
I recently sat down with fellow Product Talk coach and instructor Hope Gurion to discuss how leaders can hold empowered product teams accountable to outcomes.
Introducing the Product Competency Toolkit, a system of 12 product manager skills you can use to level up your team and yourself.
“Crossing the Chasm” provides a framework for successfully bringing innovative products to market by understanding and navigating the unique challenges of the technology adoption lifecycle.
Behavioralists are gaining insight into how price affects demand and willingness-to-pay. Just as “life hacks” are small changes designed to make your life easier, the authors identify three “pricing hacks” to reduce sticker shock and increase the perceived value of their…
Product Backlog is a listing of what the team wants to put in their release which includes: new features to develop, new ideas the team working on, bugs or technical debt.
The Head of Product needs to develop the team, create a vision, execute, and build a product team culture. He/She needs to build personal chemistry with seniors to succeed.
Strategyzer co-founder Alex Osterwalder wants to share some crucial basics to testing. This session will include important elements like how to select the best hypothesis, how to design experiments, how to run them, and how to learn from them.
Each metric conveys a part of the picture, but in isolation is not meaningful enough and might confuse the exec. If only there was one easy-to-understand metric that would capture it all…
On the Intercom Support team, we’re always experimenting with ways to offer our customers a better experience – whether that’s a faster response, a more helpful answer to a question, or just a more delightful interaction with our reps.
Team A writes a 1-pager as part of a heavyweight annual planning process. No 1-pager, no budget. Hurry! Hurry! The leadership team has a hundred…
Franciska is currently leading as Head of Growth Marketing at Amplitude, a leading digital analytics platform that helps companies build better products. She has been with the company since 2021 when she started as a Senior Product Manager working on the developer experience.
Laura Schaffer is the brand-new VP of Growth at Amplitude. Prior to this role, she spent over 10 years leading product management and growth teams at Twilio, Bandwidth, and Rapid.
(…) we will go into depth with what we call the “tax/benefit framework”. This is a way of conceptualizing changes in motivation over time as the user goes through the activation flow.
A healthy business requires happy customers. But how do you optimize for happiness? First things first—you measure customer satisfaction.
What’s the difference between OKRs and outcomes? This is by far one of the most common questions I get and there are lots of ways to answer it.
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Anna Marie Clifton explains how often process is seen as a hindrance, whereas it should instead be considered as an accelerant to getting things done.
Miles Norris, VP of Product at MagicLab (Bumble, Badoo, Lumen, Chappy), in today’s episode will talk on retention and whether it’s as relevant as we’re told.
Reducing friction on the user’s journey to value is one of the most important levers we have for improving activation. Let’s look at some of the most common approaches that can help to spot resistance lurking in the activation mechanisms of your own products.