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Retention: how to understand, calculate, and improve it
Retention (also referred to as “retention rate” or “RR”) is one of any product’s most vital metrics. Good retention means users keep coming back.
The product adoption curve: A framework for strong product positioning
To improve product positioning, you’ve got to understand your audience’s motivations throughout your product’s lifecycle.
How Superhuman Built an Engine to Find Product Market Fit
For founders, achieving product/market fit is an obsession from day one. It’s both the hefty hurdle we’re racing to clear and the festering fear keeping us up at night, worried that we’ll never make it.
A personal touch: Intercom’s guide to CX personalization
Learn about personalized customer experiences and the impact they can have on a brand and its customers.
Changing How You Solve Problems
Changing how you build, test and deploy is important no matter what you choose to build, but for too many companies, they just become a more efficient feature factory. They ship more new features than ever, yet they don’t see the corresponding value to their customers, and impact to their business.
How To Become a Peak Product Manager
Introducing the Product Competency Toolkit, a system of 12 product manager skills you can use to level up your team and yourself.
Upgrade Your Pricing Strategy to Match Consumer Behavior
Behavioralists are gaining insight into how price affects demand and willingness-to-pay. Just as “life hacks” are small changes designed to make your life easier, the authors identify three “pricing hacks” to reduce sticker shock and increase the perceived value of their…
How to prioritise Product Backlog
Product Backlog is a listing of what the team wants to put in their release which includes: new features to develop, new ideas the team working on, bugs or technical debt.
Defining the Head of Product
The Head of Product needs to develop the team, create a vision, execute, and build a product team culture. He/She needs to build personal chemistry with seniors to succeed.
The Three True-North Metrics that Your Product and Business Need
Each metric conveys a part of the picture, but in isolation is not meaningful enough and might confuse the exec. If only there was one easy-to-understand metric that would capture it all…
Supporting product launches: How to set up your customer service team for new announcements
On the Intercom Support team, we’re always experimenting with ways to offer our customers a better experience – whether that’s a faster response, a more helpful answer to a question, or just a more delightful interaction with our reps.
TBM 205: “Process” vs. Systems & Habits
Team A writes a 1-pager as part of a heavyweight annual planning process. No 1-pager, no budget. Hurry! Hurry! The leadership team has a hundred…
Tax/benefit framework for analyzing user activation
(…) we will go into depth with what we call the “tax/benefit framework”. This is a way of conceptualizing changes in motivation over time as the user goes through the activation flow.
7 ways to measure and optimize customer satisfaction for SaaS companies
A healthy business requires happy customers. But how do you optimize for happiness? First things first—you measure customer satisfaction.
What’s the Difference Between OKRs and Outcomes?
What’s the difference between OKRs and outcomes? This is by far one of the most common questions I get and there are lots of ways to answer it.
Reducing friction, strengthening user motivation: onboarding scenarios and solutions
Reducing friction on the user’s journey to value is one of the most important levers we have for improving activation. Let’s look at some of the most common approaches that can help to spot resistance lurking in the activation mechanisms of your own products.
Becoming a Product Coach
Over the past couple of years, I have been more vocal about the industry’s need for more skilled product coaches. Partly this is due to the sheer volume of companies that today realize they need to adopt the practices of the best companies.
Why Creating Tech Debt Is a Necessary Evil
Tech debt is something that used to drive me nuts. Developers pressured me to give them room to handle tech debt. They claimed everything could collapse if I wouldn’t listen to them. Meanwhile, demanding stakeholders wanted more output and didn’t understand why dealing with tech debt mattered, and unfortunately, I didn’t understand it either.
How to use product-led growth strategies to find product-market fit
For any software company, gaining product-market fit—when your product satisfies a distinct need in the market—is a key milestone and sign of success. It’s also what venture capital firms look for when evaluating whether or not to invest in a given business.
Standouts vs. Status Quo: 10 Traits of an Elite Product Leader
An elite product leader sets themselves apart through their ability to communicate and align their product team around a shared vision.
TBM 204: 40 (Roadmap Item) Questions
Here’s a list of potentially helpful questions (and multiple-choice answers) to help you explore the ideas, strategies, opportunities, problems, bets, initiatives, and projects on your roadmap.
How popular pricing models get in the way of product growth
I love software tools. I’m a huge believer in their ability to help us get stuff done better. This is why I find it so heartbreaking to see promising tools get in their own way, by picking pricing models that are only loosely correlated with the value they create for their users.
Vanity interviews: what can PMs and UX researchers learn from oral historians?
From Teresa Torres’s Continuous Discovery Habits to Marty Cagan’s Inspired, references to the importance of constant conversations with users abound. The fact is that good product managers interview customers, a lot.
Accelerating product discovery: A structured approach for Product Managers
As a product manager, joining an established team and product can be a daunting experience, especially when expected to put forth your team’s next quarter’s plans within the first few weeks.
Getting customer insights with user tests
Test your hypothesis with real users before you actually build an effective onboarding ux with these tips on user testing
B2B go-to-market benchmarks 2022
The average B2B customer journey takes 192 days from anonymous first touch to won – that’s over 6 months!
6 tips for driving more NPS responses
Net Promoter Score (NPS) has been around for decades, and continues to be an industry-leading strategy for collecting and evaluating user feedback. The combination of quantitative and qualitative insights from NPS can be a gold mine for product teams looking to use the voice of their customers in product roadmap planning.
User onboarding: best practices
A great user onboarding experience shortens the time it takes for users to understand the value of your product, and get to their first “Aha” or “Wow” moment
Career Development — Part 3 | Senior Product Manager
Based on the common hierarchies in product management, you can use the following simple blueprint for the development of product managers and adapt it to individual needs and the company environment.