How to Build a Quick and Powerful Stakeholder Map

Latest 'How to' focused on building a simple yet highly effective Stakeholder Map. We will also take a look at how you can use this style of Stakeholder Map to create an effective Stakeholder Engagement Strategy.

I prepared also a text summary of this video. You can find it below the embedded video

Stakeholder Map – The Three-Circle Framework

  • The three-circle framework is a stakeholder mapping tool that consists of three tiers of stakeholders.
  • The first tier is the core stakeholders, who are the top stakeholders and tend to be few in number.
  • The second tier is the direct stakeholders, who are still involved in the work but not to the extent of the core stakeholders.
  • The third tier is the indirect stakeholders, who are not directly involved but need to be informed.

Core Stakeholders

  • Core stakeholders are the top stakeholders who are involved in the working day-to-day.
  • They tend to be few in number and are usually the direct manager or sponsors of the project.
  • It’s recommended to keep the number of core stakeholders to a minimum.

Direct Stakeholders

  • Direct stakeholders are still involved in the work but not to the extent of core stakeholders.
  • They may have day-to-day involvement, but this is not their sole world.
  • An example here is a product marketing manager who is involved in other products and marketing initiatives but still collaborates with the team.

Indirect Stakeholders

  • Indirect stakeholders are not directly involved in the work but need to be informed.
  • They are on the periphery of the work and are updated every now and then.
  • It can be the founder or CPO.

Relationship Building with Stakeholders

  • Building a strong relationship with stakeholders is important.
  • Core stakeholders require a high frequency of building a relationship, while indirect stakeholders require low frequency.
  • High touch is the level of care and collaboration required when working with core stakeholders, while low touch is required for indirect stakeholders.
  • Stakeholders don’t need to be involved in every detail.
  • A summary email, video, or demo that is generic and not specifically tailored to them is enough.
  • The demo should be done at a lower frequency, such as once a month at the absolute maximum.

Adjusting Frequency and Touch Based on Stakeholder Map

  • Stakeholders who are far out in the indirect category of the Stakeholder Map should have a low frequency and low touch.
  • Stakeholders who sit more in the core and direct categories should have a high frequency and higher touch.
  • If stakeholders are not in the right frequency and touch, we might want to adjust them.
  • We might lower the frequency, change the touch, or do something like keeping them up to date in a monthly demo or email.
  • The people who are core and more direct are key stakeholders that we need to build and foster a stronger relationship.