Curated content
How To Product Manage Expansion Into New Markets
Stage Gate Process: The Complete Practice Guide
Stage Gate process: How to prevent project risk
MadKudu’s co-founder Francis Brero on unlocking the keys of product-led growth
You might be all about the user, but are you considering the full spectrum of your users’ preferences? Today, we look into the broader context of product-led growth to understand how you can leverage product data and drive revenue.
The Three Phases of Product Managers
Understanding the common growth steps of product management
Principles of a good product roadmap
8 principles to keep in mind when creating or assessing your roadmap
Building your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)
Ravi was previously CPO at Tinder, Product Director at Facebook, and VP of Product at Tripadvisor. Currently, he’s co-founder and CEO of Outpace, a coaching platform designed to help people reach their professional goals. In today’s podcast, we dive deep into Ravi’s product strategy stack framework and how it was used to develop a powerful strategy at Tinder. We also cover his other popular frameworks—the frontier of understanding and exponential feedback—and how both of them can help you grow in your career. We discuss the differences between building product at a startup versus a large tech company, and how Ravi has had to shift his mindset as he’s moved away from a product leadership role into a founder role. Finally, he shares a bit about how Outpace is using AI to amplify coaches and help make them more efficient and effective.
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Find the full transcript here: https://www.lennyspodcast.com/building-your-product-strategy-stack-ravi-mehta-tinder-facebook-tripadvisor-outpace/#transcript
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Thank you to our wonderful sponsors for supporting this podcast:
• Merge—A single API to add hundreds of integrations into your app: http://merge.dev/lenny
• OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny
• Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny
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Where to find Ravi Mehta:
• Twitter: https://twitter.com/ravi_mehta
• LinkedIn: https://www.linkedin.com/in/ravimehta/
• Website: https://www.ravi-mehta.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Referenced:
Disclaimer: Lenny is an angel investor in Ravi’s company, Outpace
• Reforge’s Product Strategy Program created by Casey Winters and Fareed Mosavat: https://www.reforge.com/programs/product-strategy
• Matt Mochary on Lenny’s Podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/
• Indie Hackers: https://www.indiehackers.com/
• Everything Marketplaces: https://www.everythingmarketplaces.com/
• The Product Strategy Stack: https://www.ravi-mehta.com/product-strategy-stack/
• Balsamiq: https://balsamiq.com/
• Set better goals with NCTs, not OKRs: https://www.reforge.com/blog/set-better-goals-with-ncts-not-okrs
• Ravi’s product manager’s competencies framework: https://www.ravi-mehta.com/product-manager-roles/
• Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/0241184835/
• Working Backwards: Insights, Stories, and Secrets from Inside Amazon: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595
• Ian McAllister on Lenny’s Podcast: https://www.lennyspodcast.com/videos/what-it-takes-to-become-a-top-1-pm-ian-mcallister-uber-amazon-airbnb/
• The Ezra Klein Show podcast: https://podcasts.apple.com/us/podcast/the-ezra-klein-show/id1548604447
• Ezra Klein’s AI episode: https://podcasts.apple.com/us/podcast/a-skeptical-take-on-the-a-i-revolution/id1548604447?i=1000592835492
• Andor on Disney+: https://www.disneyplus.com/series/star-wars-andor/3xsQKWG00GL5
• Airtable: https://www.airtable.com/
• Superhuman: https://superhuman.com/
• Descript: https://www.descript.com/
• Outpace: https://www.outpace.co
• Unlock Your Product Manager Potential: https://www.outpace.co/guides/unlock-your-product-manager-potential
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In this episode, we cover:
(00:00) Ravi’s background
(04:24) Why Ravi left Tinder, and what he’s been up to recently
(08:05) Differences between working at an established tech company vs. a startup
(12:45) Why founders should network with “early-stage” folks
(14:29) Why you need to do some research and relationship-building before starting your company
(17:49) What the product strategy stack is and how to use it
(22:08) Mission vs. vision
(23:37) How Ravi developed his strategy framework at Tripadvisor
(26:43) Why PMs should understand design, UX, and UI
(28:20) Examples of the product strategy stack in action
(32:42) Why Tinder resisted adding filters
(34:10) Monetization features at Tinder and the “whales” who spend the most
(38:18) How customer feedback led to new features at Tinder
(42:28) Why goals come after roadmap in Ravi’s framework
(44:30) Tripadvisor’s strategy for increasing bookings
(47:25) How to set goals that drive outcomes
(50:24) The four buckets of the frontier of understanding
(51:38) Different methods for trying to hit goals
(53:08) Understanding why you hit or missed your goal
(54:34) The product management competencies framework
(1:02:08) The exponential feedback framework
(1:04:25) Why you should ask for feedback—and graciously accept it
(1:06:05) How to determine the right amount of leadership your team needs
(1:09:40) What selective micro-management is
(1:12:25) How Outpace uses AI to assist in coaching
(1:15:24) Lightning round
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
Get full access to Lenny’s Newsletter at www.lennysnewsletter.com/subscribe
TBM 5/52: Three Product Teams
I was a guest on Lenny’s Podcast which was so much fun. Check out the episode! This post will explore three popular models for product teams. Sprint, Story, and Backlog-Centric Team and Mission-Centric Engineer-Centric (with Rockstar PMs) Sprint, Story, and Backlog-Centric
The Secret to Building a Customer-Centric Culture
Data shows that customer-centered businesses outperform their competition.
According to a survey from California Review Management, companies who said their customer focus was “very mature” experienced 2.5X the revenue growth of companies with a “very immature” focus.
Value windows: finding when users are ready to benefit from your product
You’ve built a product and found a user segment for which you have product/market fit. If users from this segment learn about your product and experience its value for themselves, they will choose it for getting the job done. This is when you start planning how to get the word out to potential users about your product’s value. But what […]
The post Value windows: finding when users are ready to benefit from your product appeared first on GoPractice.
What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess)
John Cutler writes the popular and beloved product newsletter The Beautiful Mess. For many years, he was a Product Evangelist at Amplitude, which led him to meeting and working with a large number of product teams around the world.
19 most commonly used pricing strategies in business (with 3 examples of each) – Complete Pricing Strategy Guide
Pricing is one of the most important aspects of any business, as it can greatly affect a company’s profitability and competitiveness.
There are many different pricing strategies that businesses can use, each with their own advantages and disadvantages.
Using data for strategic decisions
Data drives product management. Product managers rely on data for everything from creating an easy buying experience to determining if a product should even be developed. And while data is used to inform all aspects of managing a product, are there different considerations for using data for long-term strategy vs. daily decisions? It turns out that the answer is yes. […]
The post Using data for strategic decisions appeared first on GoPractice.
An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)
Leveraging mentors to uplevel your career | Jules Walter (YouTube, Slack)
Jules Walter is a product leader at YouTube and co-founder of both the Black Product Managers Network and Codepath.org. Previously, he led monetization and mobile growth teams at Slack. He’s also a very well-known leader in the broader product community. In today’s episode, we discuss the skills that matter most to PMs, and how to build those skills. We also spend quite a bit of time talking about the importance of finding mentors to help you learn new skills, how to nail your next job interview, barriers to entry for underrepresented people, and some of the most common paths into product management.
What Is An Engineering Manager?
Depending on your niche, industry, or company size, an engineering manager
could be put in charge of a lot of different initiatives and teams.
could be put in charge of a lot of different initiatives and teams.
Some days you may be stuck in cross-functional meetings with other
departments, flexing your soft skills. Others might be spent deep in code
review or training a brand-new engineer.
Each day might bring a new challenge and opportunity to your desk.
Engineering managers, or EMs, drive the most impact by harnessing the power
of an engineering team. Not writing lines of code.
But it seems that many companies hear the word “engineering” and forget
about the “manager” part — and then they are confused why their new
engineering manager can’t do both!
So let’s break down what an engineering manager really looks like
How to design and run JTBD research interviews: guide and templates
For a thoughtful approach to product growth and development, it’s critical to know the tasks and contexts that create the jobs-to-be-done (JTBDs) handled by your product. Why is the answer so important? With it, you can: Define all key elements in the growth model: target market, product/market fit, and product/channels fit. Identify direct and indirect competitors used to solve those […]
The post How to design and run JTBD research interviews: guide and templates appeared first on GoPractice.
How To Talk To Users
Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. […]
The post Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn appeared first on Product Talk.
Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn was first posted on December 7, 2022 at 6:00 am.
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