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Insights from the CDH Benchmark Survey: Measuring Product and Team Performance

Insights from the CDH Benchmark Survey: Measuring Product and Team Performance

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For years, I’ve shared that Product Talk’s outcome is to increase the number of teams who adopt the continuous discovery habits that I outlined in my book. The challenge with […]

The post Insights from the CDH Benchmark Survey: Measuring Product and Team Performance appeared first on Product Talk.

Insights from the CDH Benchmark Survey: Measuring Product and Team Performance was first posted on February 15, 2023 at 6:00 am.
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TBM 11/52: Scaffolding & Skepticism

TBM 11/52: Scaffolding & Skepticism

Scaffolds are helpful and sometimes necessary. Example: To understand and eliminate costly dependencies, you’ll need to observe those dependencies. To accomplish that, you might set up an intricate system to specify and view dependencies across the organization.

Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)

Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)

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Lauryn Isford is a product growth leader and practitioner, who most recently led Growth at Airtable, and is about to start something new 🤫. In today’s episode, we get into the many tactics Lauryn has learned about optimizing onboarding flows. Lauryn describes how overhauling Airtable’s onboarding led to a 20% increase in activation rate, the company’s unique segmentation process, and why North Star metrics are so vital. Lauryn also shares her framework for a PLG growth funnel, and how to use a reverse trial to leverage the benefits of both freemium products and trials. If you’re looking to find growth opportunities within your funnel, this episode is for you.

9 best-in-class examples of product personalization

9 best-in-class examples of product personalization

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According to Google, 89% of U.S. marketers reported that personalization on their websites or apps resulted in higher revenue. You’ve heard the story before—apps that survive in this over-saturated market deliver highly personalized experiences to users. But how do you go about executing a truly personalized end-to-end app experience?

How to Write a PRD That Actually Helps You Build Products

How to Write a PRD That Actually Helps You Build Products

How to know that you’re on the right track with your team

Product Managers are ultimately responsible for figuring out what to build and ensuring it is impactful. 

Simple in theory, but not easy. 

PMs have to source and process ideas from every direction, rationalize and advocate for which investments make sense, and hold steady in conviction about their roadmap while staying flexible for things to change as they learn.

Tools of the Trade: Recruiting Customer Interview Participants

Tools of the Trade: Recruiting Customer Interview Participants

When it comes to continuous discovery, there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the […]

The post Tools of the Trade: Recruiting Customer Interview Participants appeared first on Product Talk.

Tools of the Trade: Recruiting Customer Interview Participants was first posted on February 8, 2023 at 6:00 am.
©2021 “Product Talk“. Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at teresa@producttalk.org