Past, present, and future of content marketing with Michał Leszczyński, GetResponse
Michał Leszczyński is Head of Content & SEO at GetResponse, who has spent 14 years inside one company navigating every major shift in content marketing, SEO, and now AI-driven search.
In this episode, I sit down with Michał Leszczyński, Head of Content & SEO at GetResponse, to unpack what’s actually happening to content marketing in the age of ChatGPT, AI Overviews, and answer engines.
We talk about how SEO evolved over the last decade, why losing top-of-funnel traffic isn’t always a disaster, and why brand authority, off-page presence, and community now play a bigger role than ever before.
We also get practical: what skills content marketers need today, why writing alone isn’t enough anymore, and how video, audio, and creators are reshaping content teams.
If you’re worried about AI-generated content, declining clicks, or the future of SEO — this episode will help you separate hype from reality.