AI SEO & Partnership with Tamara Djurovic, Surfer

Key Takeaways about AI SEO & partnerships:

• 01The New Goal: Partnership efforts must be strategically focused on getting the brand (and its partners) cited as a high-authority source in the training material and responses of LLMs.
• 02To succeed, brands must not only optimize their own content for LLMs (On-Site) but also actively influence the third-party content that LLMs use as sources (Off-Site).
• 03Use tools like Surfer AI Tracker to identify the top external sources for your key prompts, then engage those sources to secure a mention.
• 04A partner's value now includes their AI search visibility score (their likelihood of being quoted by an LLM), even if their organic traffic is not top-tier. A source that drives strong LLM visibility is a valuable asset and should be rewarded.
• 05The rise of AI SEO necessitates much closer collaboration between SEO Teams and Partnership/Influencer Managers.
• 06For creators (bloggers, affiliates) to be spotted by brands and thrive in the AI-search environment, they must focus on topical authority and specialization. Low-value, general sites are being filtered out.