Jobs to Be Done pioneer and author Tony Ulwick gave this talk at the Lean Product meetup. Tony W. Ulwick is the founder and Chief Executive Officer of Strategyn, LLC. an innovation consulting firm based in San Francisco. He is the creator of Outcome-Driven Innovation (ODI).
To improve product positioning, you’ve got to understand your audience’s motivations throughout your product’s lifecycle.
For founders, achieving product/market fit is an obsession from day one. It’s both the hefty hurdle we’re racing to clear and the festering fear keeping us up at night, worried that we’ll never make it.
Christina Wodtke is an author, Stanford University professor, and speaker who teaches strategies for building high-performing teams. She’s also the author of Radical Focus, which some consider the de facto guide to OKRs. In today’s episode, we dive into OKRs and how they can be used to help your team achieve better results. Christina shares her expertise on crafting OKRs, how she uses them in her personal life, and common mistakes you should avoid when you sit down to write your own.
“Crossing the Chasm” provides a framework for successfully bringing innovative products to market by understanding and navigating the unique challenges of the technology adoption lifecycle.
For any software company, gaining product-market fit—when your product satisfies a distinct need in the market—is a key milestone and sign of success. It’s also what venture capital firms look for when evaluating whether or not to invest in a given business.
Let’s do an exercise to calculate the market potential for a product you might be building. There are many ways of doing this research, but I particularly like a TAM, SAM and SOM exercise: Total Addressable Market, Serviceable Available Market and Serviceable Obtainable Market…
Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.
(…) Roger Martin, writer, strategy advisor and in 2017 was named the #1 management thinker in the world, he is former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada, he is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego and Ford…
Did you know that the top-performing CEOs in Fortune 500 companies spend significantly more time thinking strategically and long-term?
Welcome back to Giant Talk, the world’s first OKR podcast. In this episode we are joined by Mike Goitein, an Enterprise OKR, Agile, and Product coach at KeyBank, a top-20 US bank. Mike, who has a background in IT consulting, now supports KeyBank’s ongoing Agile transformation.
Roughly every decade, technology makes a giant leap that erases the old rules and wipes out our assumptions. The Internet. Mobile. Video. Blockchain. Like clockwork…
Ravi was previously CPO at Tinder, Product Director at Facebook, and VP of Product at Tripadvisor. Currently, he’s co-founder and CEO of Outpace, a coaching platform designed to help people reach their professional goals. In today’s podcast, we dive deep into Ravi’s product strategy stack framework and how it was used to develop a powerful strategy at Tinder. We also cover his other popular frameworks—the frontier of understanding and exponential feedback—and how both of them can help you grow in your career. We discuss the differences between building product at a startup versus a large tech company, and how Ravi has had to shift his mindset as he’s moved away from a product leadership role into a founder role. Finally, he shares a bit about how Outpace is using AI to amplify coaches and help make them more efficient and effective.
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Find the full transcript here: https://www.lennyspodcast.com/building-your-product-strategy-stack-ravi-mehta-tinder-facebook-tripadvisor-outpace/#transcript
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Where to find Ravi Mehta:
• Twitter: https://twitter.com/ravi_mehta
• LinkedIn: https://www.linkedin.com/in/ravimehta/
• Website: https://www.ravi-mehta.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Referenced:
Disclaimer: Lenny is an angel investor in Ravi’s company, Outpace
• Reforge’s Product Strategy Program created by Casey Winters and Fareed Mosavat: https://www.reforge.com/programs/product-strategy
• Matt Mochary on Lenny’s Podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/
• Indie Hackers: https://www.indiehackers.com/
• Everything Marketplaces: https://www.everythingmarketplaces.com/
• The Product Strategy Stack: https://www.ravi-mehta.com/product-strategy-stack/
• Balsamiq: https://balsamiq.com/
• Set better goals with NCTs, not OKRs: https://www.reforge.com/blog/set-better-goals-with-ncts-not-okrs
• Ravi’s product manager’s competencies framework: https://www.ravi-mehta.com/product-manager-roles/
• Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/0241184835/
• Working Backwards: Insights, Stories, and Secrets from Inside Amazon: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595
• Ian McAllister on Lenny’s Podcast: https://www.lennyspodcast.com/videos/what-it-takes-to-become-a-top-1-pm-ian-mcallister-uber-amazon-airbnb/
• The Ezra Klein Show podcast: https://podcasts.apple.com/us/podcast/the-ezra-klein-show/id1548604447
• Ezra Klein’s AI episode: https://podcasts.apple.com/us/podcast/a-skeptical-take-on-the-a-i-revolution/id1548604447?i=1000592835492
• Andor on Disney+: https://www.disneyplus.com/series/star-wars-andor/3xsQKWG00GL5
• Airtable: https://www.airtable.com/
• Superhuman: https://superhuman.com/
• Descript: https://www.descript.com/
• Outpace: https://www.outpace.co
• Unlock Your Product Manager Potential: https://www.outpace.co/guides/unlock-your-product-manager-potential
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In this episode, we cover:
(00:00) Ravi’s background
(04:24) Why Ravi left Tinder, and what he’s been up to recently
(08:05) Differences between working at an established tech company vs. a startup
(12:45) Why founders should network with “early-stage” folks
(14:29) Why you need to do some research and relationship-building before starting your company
(17:49) What the product strategy stack is and how to use it
(22:08) Mission vs. vision
(23:37) How Ravi developed his strategy framework at Tripadvisor
(26:43) Why PMs should understand design, UX, and UI
(28:20) Examples of the product strategy stack in action
(32:42) Why Tinder resisted adding filters
(34:10) Monetization features at Tinder and the “whales” who spend the most
(38:18) How customer feedback led to new features at Tinder
(42:28) Why goals come after roadmap in Ravi’s framework
(44:30) Tripadvisor’s strategy for increasing bookings
(47:25) How to set goals that drive outcomes
(50:24) The four buckets of the frontier of understanding
(51:38) Different methods for trying to hit goals
(53:08) Understanding why you hit or missed your goal
(54:34) The product management competencies framework
(1:02:08) The exponential feedback framework
(1:04:25) Why you should ask for feedback—and graciously accept it
(1:06:05) How to determine the right amount of leadership your team needs
(1:09:40) What selective micro-management is
(1:12:25) How Outpace uses AI to assist in coaching
(1:15:24) Lightning round
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Data drives product management. Product managers rely on data for everything from creating an easy buying experience to determining if a product should even be developed. And while data is used to inform all aspects of managing a product, are there different considerations for using data for long-term strategy vs. daily decisions? It turns out that the answer is yes. […]
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