“The Lean Product Playbook” by Dan Olsen is a practical guide to applying lean startup principles to product development.
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A healthy business requires happy customers. But how do you optimize for happiness? First things first—you measure customer satisfaction.
Getting customer insights with user tests
Test your hypothesis with real users before you actually build an effective onboarding ux with these tips on user testing
What is voice of the customer?
Learn about the concept of “voice of the customer” and why it is important to understand. See examples of successful VoC programs
Tools of the Trade: Recruiting Customer Interview Participants
When it comes to continuous discovery, there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the […]
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Tools of the Trade: Recruiting Customer Interview Participants was first posted on February 8, 2023 at 6:00 am.
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How to design and run JTBD research interviews: guide and templates
For a thoughtful approach to product growth and development, it’s critical to know the tasks and contexts that create the jobs-to-be-done (JTBDs) handled by your product. Why is the answer so important? With it, you can: Define all key elements in the growth model: target market, product/market fit, and product/channels fit. Identify direct and indirect competitors used to solve those […]
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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. […]
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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn was first posted on December 7, 2022 at 6:00 am.
©2021 “Product Talk“. Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at teresa@producttalk.org