(…) we will go into depth with what we call the “tax/benefit framework”. This is a way of conceptualizing changes in motivation over time as the user goes through the activation flow.
Frameworks
What’s the Difference Between OKRs and Outcomes?
What’s the difference between OKRs and outcomes? This is by far one of the most common questions I get and there are lots of ways to answer it.
A framework for testing ideas during the product discovery process
Any worthy product discovery idea needs to be tested for 1) value creation, 2) usability, 3) feasibility, and 4) viability
Challenges With The Lean Startup Methodology
By Sachin Rekhi
19 most commonly used pricing strategies in business (with 3 examples of each) – Complete Pricing Strategy Guide
Pricing is one of the most important aspects of any business, as it can greatly affect a company’s profitability and competitiveness.
There are many different pricing strategies that businesses can use, each with their own advantages and disadvantages.
How to design and run JTBD research interviews: guide and templates
For a thoughtful approach to product growth and development, it’s critical to know the tasks and contexts that create the jobs-to-be-done (JTBDs) handled by your product. Why is the answer so important? With it, you can: Define all key elements in the growth model: target market, product/market fit, and product/channels fit. Identify direct and indirect competitors used to solve those […]
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